Sustainability
STORY Rabat’s view of sustainability in hospitality industry
What is Sustainability for STORY Hospitality?
“We understand sustainability as meeting the needs of the present without compromising the ability of future generations to meet their own needs.”
Victor Abou-Ghanem. CEO STORY HOSPITALITY
STORY Rabat Goes Green
We are continually looking for ways to preserve, protect natural resources by reducing waste and energy, while providing amazing experiences and services to our guests. We are in continuous communication with our guests, trying to create awareness of our efforts while encouraging them to join us in the simplest practices to reach our goals.
Surrounded by the beauty of the luscious gardens, our 25m outdoor swimming pool and it´s decoration it´s definitely one of the pearls of the hotel. Its wooden deck, patterned tiling and contemporary furniture make it the perfect spot to soak up the sun and relax.
Morocco has played a key role in promoting the sustainable development of tourism. In 2014 it was voted co-lead, along with France and Korea, of the Sustainable Tourism Programme, which is part of the UN World Tourism Organization’s 10-Year Framework on Sustainable Consumption and Production (10 YFP).
This program envisions a world where “the tourism sector has globally adopted sustainable consumption and production practices resulting in enhanced environmental and social outcomes and improved economic performance respecting the limits of our planet.”
Our 4 pillars of sustainability
Reduce, reuse, recycle
Reduce water consumption
Energy conservation
Local care & fair trade
Reduce, reuse, recycle initiatives
- Encourage the “reuse and recycling” of paper for all printing purposes. Also, the printed elements of the hotel are on FSC (Forest Stewardship Council) certified paper.
- Plastic-free: Our goal is to be plastic-free. Currently, STORY Rabat Boutique Hotel & Spa is making progress towards this goal by reducing the use of plastic in its daily activities as much as possible. The water bottles in guests’ rooms have been replaced with glass bottles, and the rest of the services have implemented this initiative.
- Soap used in the rooms is collected, cleaned and processed into a paste that is used for hand washing some of the hotel’s internal surfaces.
- Implementation of a waste sorting policy.
The goal here is to reduce our consumption as much as possible, reuse it in another way and help to recycle as much as possible.
Saving energy and water
- We are continually looking for ways to preserve and protect natural resources by reducing waste and energy, while providing amazing experiences and services to our guests.
- Continuous communication with our guests helps create awareness of our efforts while encouraging them to join us in the simplest practices to reach our goals.
- The hotel is in the process of getting a point of water that will help water the gardens. This point of water comes from recycled water and will not be safe for drinking, which means it will cost us 4 times less than the actual price per cubic meter.
- Water flow reducers are installed in shower heads, water taps and flushing systems (dual flush toilet system).
- An active system is in place to detect and repair leaking toilets, faucets, and showerheads in guest rooms and is run in coordination with the housekeeping and maintenance departments.
- Regular detection and repair of all machinery and equipment is managed by the maintenance department through an active monitoring system.
Surrounded by the beauty of the luscious gardens, our 25m outdoor swimming pool and it´s decoration it´s definitely one of the pearls of the hotel. Its wooden deck, patterned tiling and contemporary furniture make it the perfect spot to soak up the sun and relax.
- We are studying the possibility of installing solar panels on the roof of the hotel, to produce and use renewable energy.
- Daily monitoring of our consumptions (Water, Electricity and Energy)
- LED Lights – already 100% LED illuminated.
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Care & Fair Trade
Use of local products from the land of Morocco;
“Organic Garden” within the hotel, to grow plants for use in the hotel kitchens;
VEGAN and VEGETARIAN dish selection suggested in the restaurant menu;
Reducing food waste and sorting unused products to organize donations to people in need.
These initiatives support local communities while reinforcing sustainability in hospitality industry through responsible sourcing and reduced waste.
FAQ
What is the main focus of sustainability at STORY Rabat?
STORY Rabat is committed to reducing waste, conserving resources, and protecting the natural environment. This reflects our view of sustainability in hospitality industry as a practical approach that supports guest comfort while lowering environmental impact.
How does STORY Rabat promote responsible water and energy use?
The hotel implements measures such as optimized water management, energy-efficient systems, and responsible daily operations to support long-term resource preservation in Rabat and across Morocco.
Does STORY Rabat follow any environmental policies or certifications?
Yes. STORY Rabat aligns its practices with established environmental standards and sustainability frameworks, supporting sustainability in hospitality industry through monitoring, assessment, and continuous improvement.
How are guests involved in sustainability efforts during their stay?
Guests are encouraged to participate through mindful resource use, optional linen and towel policies, and other simple actions that support eco-friendly practices while staying at the Rabat hotel.
Why is sustainability important to STORY Rabat’s identity as a hotel in Morocco?
Sustainability is part of the hotel’s mission to contribute positively to the local community and environment. It supports sustainability in hospitality industry by embedding responsible practices into both philosophy and daily operations.
